Uber rolls out its on-demand treats service again -- and this time it's doing it globally.
A scene from Uber's ice cream truck promo video.
(Credit: Screenshot by Donna Tam/CNET)It's summertime, and Uber wants its users to have on-demand ice cream. The company will bring back its ice cream truck service on Friday, letting people in 33 cities across the globe summon a truck of summer's most iconic dessert for one day only.
Uber is partnering with local trucks to deliver group offerings, so you can share, and pay for, ice cream with a group of four to six people. The flavors and costs vary with each city, but it looks like the prices range from $15 to $30 per group, and includes Uber swag. Just look for the "Ice Cream" option in your Uber app and order the trucks between 11 a.m. and 5 p.m.
This is a big promo push for Uber, of course, which tested the same service last year in seven cities in North America.
Donna Tam is a staff writer for CNET News and a native of San Francisco. She enjoys feasting, merrymaking, checking her Gmail, and reading on her Kindle. Before landing at CNET, she wrote for daily newspapers, including the Oakland Tribune, The Spokesman-Review, and the Eureka Times-Standard.
Source : http://news.cnet.com/8301-1035_3-57594396-94/hot-startup-uber-trying-to-be-cool-again-with-ice-cream-truck/
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